Crawford Healthcare
A new brand identity, logo refresh and a new website for pharma company Crawford Healthcare
The Specialists are delighted to have been working closely with Crawford Healthcare over the past few months on the design of a new visual identity, a logo refresh and designing and building a new content managed website for the company.
We're now pleased that the website has gone live revealing its fresh new identity to full effect.
The site boasts a bespoke content managed system with e-commerce system. We have also built features such as a selectable product finder and a secure area (to go live in the new year) for healthcare professionals to access detailed information on products.
As the company had grown, so had its product range. In order to bring clarity and consistency to the brand moving forward, we worked on how the Crawford corporate brand is presented along side the dermatology and woundcare products it sells.
We refreshed the existing logo and have created a comprehensive set of brand guidelines. The brand has already started being applied to exhibition stands, stationery and literature.
Aportfolio piece on our site will follow soon to show the range of work carried out for Crawford Healthcare.
Crawford Healthcare has over 15 years experience in supplying specialist dermatology products to the NHS including Patch Tests, Zindaclin (for acne), the QV skin care range and the Sunsense protection range.
In March 2011, Crawford Healthcare purchased Ark Therapeutics Woundcare division, delivering further growth making us the fastest growing skin care company in the UK.
The combination of these two successful businesses now allows Crawford Healthcare to offer a large range of wound care and skin care solutions to new and existing customers.
Call Annie for an informal discussion on 01609 771670 if you are looking to refresh your identity and/or are looking for a new company website.
