CORIN GROUP PLC

www.coringroup.com

After a competitive pitch, The Specialists in Communications worked closely with Corin Group plc to fully re-brand its corporate identity and associated marketing and communications collateral.

As a world leader in the development, production and distribution of a wide range of cutting edge, reconstructive orthopaedic devices, and having pioneered some of the most important developments in implant technology over the last 20 years, it was essential that Corin had an identity that was clean, crisp and would work effectively across all of its operating countries.

After refreshing the logo, we developed a new visual identity using striking photography of Corin's orthopaedic devices on simple, clean backgrounds.

Corin needed to provide three levels of information to its audiences: corporate, medical professionals and patients. In order to differentiate between these levels, The Specialists developed different configurations of the visual identity - e.g. patient literature was developed using real-life photos of people and the environment; surgeon literature was designed with product photos on a white background and sales literature with product photos on a black background. Finally designs were also created for event literature. Each product was identifiable through a colour-coded identifier which was placed across surgeon and sales literature.

Once the identity guidelines were rolled out, we developed a new corporate website for Corin Group plc using our bespoke content management system (CMS). The striking design reflects the newly developed identity with strong clean lines and powerful photography.

This vast site is designed with many additional functions to the CMS. It has features such as interactive world maps, multi-language capabilities (such as Chinese and Japanese), a stock market feed and functions to add extra in-page navigations.

The new site has a clear and intuitive layout, allowing visitors to find the information they need quickly and easily.

Other projects carried out for Corin have included the development of the corporate brand guidelines, new stationery, event materials and on-going web support.

Corin is a world leader in the development, production and distribution of a wide range of cutting edge, reconstructive orthopaedic devices, having pioneered some of the most important developments in implant technology over the last 20 years. With a product range reflecting the very latest in orthopaedic innovation, Corin is helping to restore quality of life to thousands of people across the globe.