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Bradford for Teaching_

Working with a consortium of education leaders, our brief was to develop a full employer branding campaign to support teacher recruitment across Bradford. Our response was to create “Bradford for Teaching”.

www.bradfordteaching.org

Employer & recruitment branding, Strategy development, Film and animation, Digital marketing, Stakeholder engagement, Graphic design and print, Exhibition design, E-newsletters, Campaign management

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Targeting new recruits to teaching in particular, we created a wide-ranging online strategy with targeted digital advertising and paid-for social media campaigns, as well as gathering and using direct email data. 

We estimate that campaign messages were presented to online audiences over 2 million times over an 18 month period.

We recruited more than 20 teaching ambassadors as the faces of the campaign, bringing Bradford’s message to life with imaginative use of video and animation in particular.

Pre-pandemic, live conferences and events were also a significant part of the campaign. Subsequently, we quickly developed engaging virtual events making use of webinar technology.

Evaluation of the campaign showed that the number of vacant teaching posts in Bradford fell for two years in a row following the launch of Bradford for Teaching, and surveys of local schools revealed they were receiving more applications for each teaching post advertised.

You can read a full evaluation of the project here >


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Campaign messages were presented to online audiences over 2 million times over an 18 month period

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"Working with (The Specialists) feels like working with great friends collaborating on our shared values and ambitions. "

- Jenn Plews, CEO, Northern Star Academies Trust

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Twitter

May 2021

@TheSpecinComms

An inspiring project we worked on for @BradfordTeach. Truly amazing reflecting stories from teachers #makingadifference in #Bradford during these challenging times. #bradfordteaching #beinspired https://t.co/hcxZUiJZBI

May 2021

@TheSpecinComms

What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG

Dec 2020

@TheSpecinComms

Great product website has just gone live for a local business. A creative one page style website for easy scrolling. https://t.co/25QKiKRldb @Speedclad

Dec 2020

@TheSpecinComms

We really loved working on this wonderful school video for @lecateau_school Look how many fabulous activities and different learning environments they have. Just an amazing school. #schoolvideos https://t.co/FLGK1PKySY

Feb 2021

@TheSpecinComms

We’re delighted another two websites are now live for the wonderful @BeckfootTrust family. https://t.co/VWjhMQfoht and https://t.co/FzOSNA685z #creatingremarkableschools Trust site and eight school sites now live, two more going live soon... https://t.co/zPLYcr1t0v

Nov 2020

@TheSpecinComms

We are so excited and can not wait to see the finished article. https://t.co/wTSb8V6OUX

Interested in talking to us about a project?