Sep 2021
Thank you to @TheSpecinComms for our new website. It has been a pleasure working with you! https://t.co/o8PMbqaJfK
Working with a consortium of education leaders, our brief was to develop a full employer branding campaign to support teacher recruitment across Bradford. Our response was to create “Bradford for Teaching”.
Employer & recruitment branding, Strategy development, Film and animation, Digital marketing, Stakeholder engagement, Graphic design and print, Exhibition design, E-newsletters, Campaign management
We estimate that campaign messages were presented to online audiences over 2 million times over an 18 month period.
We recruited more than 20 teaching ambassadors as the faces of the campaign, bringing Bradford’s message to life with imaginative use of video and animation in particular.
Pre-pandemic, live conferences and events were also a significant part of the campaign. Subsequently, we quickly developed engaging virtual events making use of webinar technology.
Evaluation of the campaign showed that the number of vacant teaching posts in Bradford fell for two years in a row following the launch of Bradford for Teaching, and surveys of local schools revealed they were receiving more applications for each teaching post advertised.
You can read a full evaluation of the project here >
Campaign messages were presented to online audiences over 2 million times over an 18 month period
"Working with (The Specialists) feels like working with great friends collaborating on our shared values and ambitions. "
- Jenn Plews, CEO, Northern Star Academies Trust
Sep 2021
Thank you to @TheSpecinComms for our new website. It has been a pleasure working with you! https://t.co/o8PMbqaJfK
Dec 2021
Merry Christmas! We will be closed from 20 December until the 4th January. See you in 2022! https://t.co/bgNGfrm7L1
Sep 2021
We’ve thoroughly enjoyed working with the fabulous team @BVGAcademy on their new website which is now live >> https://t.co/eQ4GzuYVoU We were also able to use footage from a previous video we produced for them to make an engaging home page web banner. #schoolwebsites
Sep 2021
I'm fundraising for Alzheimer's Society. Check out my @JustGiving page and please donate if you can. Thank you! #JustGiving https://t.co/x0O46MMxWz
May 2021
What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG
Jul 2021
It’s receiving emails like this today that makes us so happy and love what we do…”The website looks AMAZING!!! What a difference. Easy to navigate, eye catching, fresh and new.”