An inspiring project we worked on for @BradfordTeach. Truly amazing reflecting stories from teachers #makingadifference in #Bradford during these challenging times. #bradfordteaching #beinspired https://t.co/hcxZUiJZBI
Working with a consortium of education leaders, our brief was to develop a full employer branding campaign to support teacher recruitment across Bradford. Our response was to create “Bradford for Teaching”.
Employer & recruitment branding, Strategy development, Film and animation, Digital marketing, Stakeholder engagement, Graphic design and print, Exhibition design, E-newsletters, Campaign management
We estimate that campaign messages were presented to online audiences over 2 million times over an 18 month period.
We recruited more than 20 teaching ambassadors as the faces of the campaign, bringing Bradford’s message to life with imaginative use of video and animation in particular.
Pre-pandemic, live conferences and events were also a significant part of the campaign. Subsequently, we quickly developed engaging virtual events making use of webinar technology.
Evaluation of the campaign showed that the number of vacant teaching posts in Bradford fell for two years in a row following the launch of Bradford for Teaching, and surveys of local schools revealed they were receiving more applications for each teaching post advertised.
Campaign messages were presented to online audiences over 2 million times over an 18 month period
"Working with (The Specialists) feels like working with great friends collaborating on our shared values and ambitions. "
- Jenn Plews, CEO, Northern Star Academies Trust
What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG
We are so excited and can not wait to see the finished article. https://t.co/wTSb8V6OUX