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Northern Lights SCITT_

With a very tight marketing budget, the challenge for the team at Northern Lights SCITT was to promote their teacher training programme cost effectively to recruit new entrants to the profession.

northernlightsscitt.com

Communications planning, Website development, Social media marketing, Photography and editorial, Campaign evaluation, Graphic design

NorthernLightsSCITT-Logo-Horizontal01

With a very tight marketing budget, the challenge for the team at Northern Lights SCITT was to promote their teacher training programme cost effectively to recruit new entrants to the profession.

Working closely with SCITT team, we helped them gather market insights from their existing trainees to inform future marketing plans, as well as investigating the SCITT’s digital footprint to understand how potential recruits saw them online.

Armed with evidence, we precisely targeted Northern Lights’ small marketing budget to where it would have greatest reach through online marketing. We provided the in-house team with digital content to use themselves, making their budget stretch further.

The result?  In 2020, the SCITT team exceeded their recruitment target and filled their available teacher training places.

In one month of taking on the campaign, 
we had 45.9k tweet impressions, up from
1.7k the previous month

As part of the campaign, we carried out photoshoots of the current cohort of trainee teachers and interviewed them about why thy cose teaching, and why Northern Lights SCITT. These were then communicated through the website and on social media. Real stories from real trainees. 

FB_25 jan SCITT
Screenshot_2021-01-06 Northern Lights School Centred Initial Teacher Training is a Yorkshire based provider of primary and [...]
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FB
Case Study_Molly Mitchell
TW promotion NL SCITT 19.07.20
Case Study_Anthony Martlew
Jim (Medium)
TW promotion NL SCITT 05.06.20
NL_mob
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twitter
FB
Laura
TW promotion NL SCITT 19.07.20

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Twitter

Jul 2021

@TheSpecinComms

It’s receiving emails like this today that makes us so happy and love what we do…”The website looks AMAZING!!! What a difference. Easy to navigate, eye catching, fresh and new.”

May 2021

@TheSpecinComms

What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG

Jul 2021

@TheSpecinComms

So proud to be involved with this campaign to support teacher recruitment across Bradford. We created the brand, developed a wide-ranging online strategy with targeted digital advertising, paid-for social media, as well as gathering and using direct email data. #bradfordteaching https://t.co/v3CnntMd1O

May 2021

@TheSpecinComms

An inspiring project we worked on for @BradfordTeach. Truly amazing reflecting stories from teachers #makingadifference in #Bradford during these challenging times. #bradfordteaching #beinspired https://t.co/hcxZUiJZBI

Feb 2021

@TheSpecinComms

We’re delighted another two websites are now live for the wonderful @BeckfootTrust family. https://t.co/VWjhMQfoht and https://t.co/FzOSNA685z #creatingremarkableschools Trust site and eight school sites now live, two more going live soon... https://t.co/zPLYcr1t0v

Dec 2020

@TheSpecinComms

Great product website has just gone live for a local business. A creative one page style website for easy scrolling. https://t.co/25QKiKRldb @Speedclad

Interested in talking to us about a project?