An inspiring project we worked on for @BradfordTeach. Truly amazing reflecting stories from teachers #makingadifference in #Bradford during these challenging times. #bradfordteaching #beinspired https://t.co/hcxZUiJZBI
With a very tight marketing budget, the challenge for the team at Northern Lights SCITT was to promote their teacher training programme cost effectively to recruit new entrants to the profession.
Communications planning, Website development, Social media marketing, Photography and editorial, Campaign evaluation, Graphic design
Working closely with SCITT team, we helped them gather market insights from their existing trainees to inform future marketing plans, as well as investigating the SCITT’s digital footprint to understand how potential recruits saw them online.
Armed with evidence, we precisely targeted Northern Lights’ small marketing budget to where it would have greatest reach through online marketing. We provided the in-house team with digital content to use themselves, making their budget stretch further.
In one month of taking on the campaign,
we had 45.9k tweet impressions, up from
1.7k the previous month
As part of the campaign, we carried out photoshoots of the current cohort of trainee teachers and interviewed them about why thy cose teaching, and why Northern Lights SCITT. These were then communicated through the website and on social media. Real stories from real trainees.
What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG
We are so excited and can not wait to see the finished article. https://t.co/wTSb8V6OUX