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Northern Lights SCITT_

With a very tight marketing budget, the challenge for the team at Northern Lights SCITT was to promote their teacher training programme cost effectively to recruit new entrants to the profession.

northernlightsscitt.com

Communications planning, Website development, Social media marketing, Photography and editorial, Campaign evaluation, Graphic design

NorthernLightsSCITT-Logo-Horizontal01

With a very tight marketing budget, the challenge for the team at Northern Lights SCITT was to promote their teacher training programme cost effectively to recruit new entrants to the profession.

Working closely with SCITT team, we helped them gather market insights from their existing trainees to inform future marketing plans, as well as investigating the SCITT’s digital footprint to understand how potential recruits saw them online.

Armed with evidence, we precisely targeted Northern Lights’ small marketing budget to where it would have greatest reach through online marketing. We provided the in-house team with digital content to use themselves, making their budget stretch further.

The result?  In 2020, the SCITT team exceeded their recruitment target and filled their available teacher training places.

In one month of taking on the campaign, 
we had 45.9k tweet impressions, up from
1.7k the previous month

As part of the campaign, we carried out photoshoots of the current cohort of trainee teachers and interviewed them about why thy cose teaching, and why Northern Lights SCITT. These were then communicated through the website and on social media. Real stories from real trainees. 

FB_25 jan SCITT
Screenshot_2021-01-06 Northern Lights School Centred Initial Teacher Training is a Yorkshire based provider of primary and [...]
Northern-Lights-SCITT_why-teach-maths
FB
Case Study_Molly Mitchell
TW promotion NL SCITT 19.07.20
Case Study_Anthony Martlew
Jim (Medium)
TW promotion NL SCITT 05.06.20
NL_mob
NL2
twitter
FB
Laura
TW promotion NL SCITT 19.07.20

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Twitter

May 2021

@TheSpecinComms

An inspiring project we worked on for @BradfordTeach. Truly amazing reflecting stories from teachers #makingadifference in #Bradford during these challenging times. #bradfordteaching #beinspired https://t.co/hcxZUiJZBI

May 2021

@TheSpecinComms

What a truly inspiring morning! Thankyou to all involved to make this #ITT #NQT conference happen. We hope it has been an informative and inspiring morning for our new teachers launching their careers in #Bradford. #thankyouteachers #bradfordteaching #bradford https://t.co/xzPcC79WqG

Dec 2020

@TheSpecinComms

Great product website has just gone live for a local business. A creative one page style website for easy scrolling. https://t.co/25QKiKRldb @Speedclad

Dec 2020

@TheSpecinComms

We really loved working on this wonderful school video for @lecateau_school Look how many fabulous activities and different learning environments they have. Just an amazing school. #schoolvideos https://t.co/FLGK1PKySY

Feb 2021

@TheSpecinComms

We’re delighted another two websites are now live for the wonderful @BeckfootTrust family. https://t.co/VWjhMQfoht and https://t.co/FzOSNA685z #creatingremarkableschools Trust site and eight school sites now live, two more going live soon... https://t.co/zPLYcr1t0v

Nov 2020

@TheSpecinComms

We are so excited and can not wait to see the finished article. https://t.co/wTSb8V6OUX

Interested in talking to us about a project?